Mission & Core Values

Our Vision

At Living Rich as a Student, we envision a world where every student, regardless of their background, has the financial knowledge and tools to build a life of abundance and security. We strive to create a future where personal finance is no longer a barrier to education, dreams, and opportunities, but a pathway to success and empowerment.

Our Mission

At Living Rich as a Student, our mission is to empower students, especially in the Netherlands, to take control of their finances and build a secure, prosperous future. We believe that financial freedom should be accessible to all, regardless of background or starting point. By providing valuable resources, practical tools, and a supportive community, we help students navigate their financial journey with confidence, whether they are budgeting, saving, earning, or investing.

We are committed to making personal finance education engaging, relatable, and actionable, so students can achieve their goals and create lasting financial success.

Our Core Values

Our core values guide everything we do, shaping the way we work, interact with our community, and support our mission. These principles are the foundation of our company, and they influence the way we approach every challenge and opportunity.

1. Empowerment

We believe in empowering students to take control of their financial futures. By providing knowledge, tools, and support, we help students make informed decisions that will set them up for long-term success. We believe that financial independence is the key to a brighter future, and we’re here to help students unlock that potential.

What this means: We focus on education and resources that build confidence and competence in managing money, saving, earning and investing.
How we live it: We provide practical advice, actionable strategies, and access to tools that make it easier for students to achieve their financial goals.

2. Simplicity

We believe financial literacy should be easy to understand and simple to implement. We aim to break down complex financial concepts into straightforward, digestible steps so students can confidently take action without feeling overwhelmed.

What this means: We avoid jargon and keep things simple, ensuring our advice is clear and actionable.
How we live it: From our content to our tools, everything we offer is designed with simplicity in mind, making personal finance accessible to everyone.

3. Accessibility

Financial resources should be available to everyone, especially students. We provide tools, guides, and resources tailored specifically to the realities and budgets of students, ensuring that all students have access to the information they need to succeed.

What this means: We cater to the unique financial situations of students, offering resources that are affordable, practical, and relevant.
How we live it: Our platform is designed with students in mind, offering affordable pricing and easy access to resources, regardless of financial background.

4. Transparency

Trust is at the heart of everything we do. We believe in offering honest, clear, and unbiased information to help students make the best financial decisions. Our commitment to transparency builds credibility and fosters strong, lasting relationships with our community.

What this means: We share information openly, disclose potential conflicts of interest, and ensure that our advice is objective and free from hidden agendas.
How we live it: From providing clear pricing to offering impartial financial advice, we always prioritize transparency in every interaction.

5. Community

We are stronger together. Building a supportive, inclusive community is at the heart of our mission. We encourage collaboration, sharing, and mutual support among students, partners, and mentors to create an environment where everyone can thrive.

What this means: We foster an open, inclusive space where students can exchange ideas, share experiences, and learn from one another.
How we live it: Through events, online forums, and a collaborative spirit, we create opportunities for students to connect and grow together.

6. Enjoyable

Personal finance doesn’t have to feel overwhelming. We aim to make learning about money enjoyable, engaging, and fun. By creating a positive and relatable experience, we want students to feel motivated and excited about improving their financial health and building a secure future.

What this means: We focus on making personal finance an enjoyable process that students look forward to engaging with.
How we live it: Through creative formats like challenges, quizzes, and interactive content, we ensure that learning about money is both fun and rewarding.

Why These Values Matter

Our core values are the principles that guide our work every day. They reflect our commitment to helping students achieve financial independence and creating an inclusive, supportive community where everyone has the opportunity to succeed. By focusing on empowerment, integrity, community, innovation, education, and accountability, we ensure that our mission to help students live rich, fulfilling lives is achieved.

Join Us on Our Mission

We invite you to join us on this journey to financial empowerment. Whether you’re looking for guidance on budgeting, saving, earning, or investing, we’re here to support you. Together, we can create a financially savvy generation of students who are ready to take on the future.

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Success Stories from Students

The testimonials and reviews featured here are authentic feedback from students who have attended our workshops and read the book.

It changes your perspective.
“When I first bought this book I had been living in the Netherlands as a student for 5 years. I had to learn many of these hacks the hard way. However, I was still amazed to see how many tips I could still apply to my day to day. The book has changed my perspective on saving money, instead of it being a necessity it has become a hobby. I think many students will benefit from this book for years to come.
The tables, bullet points and summaries after each chapter makes it an easy and fun read. The author was able to make personal finances an engaging and appealing topic for teens and young adults.
I highly recommend this book, you'll start seeing savings in a whole different light!”— Josh C.
Ik raad dit boek zeker aan.
“Ik raad dit boek zeker aan. Dit boek bevat veel tips over financiële en algemene zaken als je naar Nederland gaat immigreren om te studeren. Daarnaast geeft dit boek diverse handvatten, zodat jij als student je eigen financiële situatie onder controle kunt houden.”— Tahis M.
Het boek heeft mij echt geholpen.
"Hi, ik ben een eerste jaars student die Franklins boek heeft gelezen. Voordat ik dit heb gedaan ben ik gegaan naar een workshop van Franklin waarbij hij ons heeft laten zien hoe we precies onze budget moesten maken, waarmee we rekening moesten houden en gaf hij ons tips over 'living a frugal lifestyle.’ Dit heeft tijdens het lezen echt geholpen omdat ik al ervaring had opgedaan tijdens de workshop met echt kijken naar bedragen en hoeveel ik uitgaf en waar ik geld kon besparen. Verder hielp de workshop mij om mijn verwachting over mijn financiën aan te passen.
Ik had een heel ander (verkeerd) idee over hoeveel geld ik nodig had en de
workshop gaf me veel inzicht in de realiteit van de levenskosten in Nederland. Hierdoor was het minder eng om te beginnen met budgetteren en kon ik zijn tips over de 5-bucket strategie toepassen.
Wat ik heel fijn vind omdat ik nu bijna al voldoende heb gespaard om tijdens de
vakantie naar een aantal andere landen te gaan!”— Charissa
Helpful guidance and realistic!
"I liked that you summarized at the end of each chapter. The book helped me keep my monthly subscription and expenses on a low budget."
— Brian
Awesome book.
“Awesome book. Bought a copy for my daughter who's in H5 so she could read it and be well prepared for student life in the Netherlands next year. She never showed an interest in financial matters, but is reading non stop and now wants to open an investment account. It's well written and the content is great. Buying 2 more copies today: one for my 18 yr old son and one as a gift for a friend 🙂”— Julia R.